Old Iron Files

Brand file

Chevrolet

The small Chevrolet pickup built by Isuzu in Japan, shipped in two pieces to dodge a 25 percent tariff, outsold by the S-10, and ended by 600 rusted trucks crushed on a Tampa dock.

Timeline

  1. 1971GM buys about 34 percent of Isuzu
  2. 1972LUV goes on sale at West Coast Chevrolet dealers in March
  3. 1979Record year: 100,192 sold
  4. 1980Import duty on the cab-chassis rises to 25 percent in August
  5. 1982The American-built S-10 takes over; last LUV model year
  6. 1983About 600 unsold LUVs crushed in Tampa
  7. 2006GM sells its last Isuzu shares

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